Why Web Localisation is Necessary to Get into Chinese Market


If you are willing to increase your web presence in China, then you should consider developing a specific Chinese website, through web localization. China is the country with the second largest growing economy in the world, and also the fastest growing economy. If you want your business to succeed in china, there is a need for quality web localisation. Though the idea of adapting your current business website to a different language (Chinese) site may seem both expensive and daunting. On a long run, a lot of benefits awaits you and your business.

China’s population is reportedly over 1.35 billion, with the largest share of the total amount of online population. Global brands and big companies looking to tap into this giant economy have to take their web localisation strategy very serious, especially in China.

We have seen a lot of companies getting it wrong when it comes to marketing and advertising in China. To deliver a quality translation service in China, you need to consider the country’s unique language, censorship and culture. Some of the reasons why web localisation is necessary for your business to get into the Chinese market are:

  1. Good customer engagement

For your business to make a lot of profit in the Chinese market, your users must have a positive experience whenever they visit your site. You must have done web localisation, before your customers in China can really interact and understand your business. They are likely to further their interaction with your business in the future if you have quality translation.

  1. Good credibility.

No one wants to be associated with any business with bad credibility. That is why, one of the biggest cases for web localisation is to build credibility within your target markets in China. By localizing your website, you will be able to speak with your audience in their native language. Your potential customers will see you as a client who is serious about earning and keeping attention while also catering to their needs.

  1. You have no choice than to translate.

For your business to get into the Chinese market, you have no choice than to translate. It is mandatory to provide information about your product and services in Chinese language. This will enable your customers to be able to read your product easily.

  1. Consumer brand identity

One of the benefit derived from quality translation efforts will be a global brand recognition. If you are able to show an ability to speak the Chinese language through the messaging on your website, the market will more likely identify with your brand and definitely rely on your business as a solution to their needs.

  1. New customers and an increase in sales

With the help of website localisation, your business will be able to make more sales and get more customers. As long as you have a solid website localisation strategy and solid execution, you should be able to acquire new customers and increase sales in a new country.

Website localisation can be a powerful tool to grow your business, especially if you are opening up new markets. This is mandatory in order to maximize the chances of your project succeeding.

Linguist Point aims to bridge the linguistic gap between businesses, cultures and people across the UK and Beyond. We enable businesses to engage and communicate with global audience efficiently in more  than 100 languages. Contact us today and navigate in the international waters safely 020 8523 5791