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Top 3 Strategies for Devising a Successful International Brand

Although the standard definition of an international brand is simply a product known and used in more than one country, businesses are aware that there is a lot more to that definition. Prior to going global, every enterprise must ask itself a series of questions to determine the viability of an excursion which will involve taking a brand to the precipice of internationalisation for the first t....Continue reading

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Creating of Global Communication Strategy – A Three Step Process

Becoming more global requires the business to maintain constant identity across the world. This needs to bring subtle changes in the business of course, like the course of actions used for performing certain activities changes, your working approach deviates and the related details involved in the tasks has to change a bit from its origins as the multi-market environment doesn’t regard one-size-....Continue reading