5 reasons why accurate translation is key for a successful tourism business


Accurate translation is very important in the tourism and hospitality world. Travel agents, hotels and restaurants, tour operators and tourist guides, all need to learn multiple languages to serve their client. Gone are the days when travel agents are people with bricks and mortar presence on high street. The invention of the internet has changed a lot of things about the tourism industry. As a result of this, businesses that are looking to expand in this industry, now understand the importance of being able to reach out to more customers by providing them with a lot of information.

Companies that are looking for ways to attract, retain and please tourist, have now realized that translation must be carried out properly. Here are some of the reasons why good translation is needed for tourism business to become successful in the present world. To find out more about the benefits that translation services can bring to your business read our article called: 10 Big industries that Can Benefit From Language Translation Services .

1) Language barriers can put travelers off

A tourist that is trying to visit a new country will find it difficult to read and understand anything that is written in the countries language. Language barriers will make them feel uncomfortable and therefore hinder the enjoyment of their holiday. With good and proper translation in place, travelers will be re-assured and happy when they can easily understand and communicate with you.

2) Build brand loyalty

This is a very huge and important concept in the tourism industry. We have a lot of tourism business in the world presently and making your customers to keep coming back year after year, is something that can be so difficult and harder to maintain for a long term. Language plays a vital role in doing this. Once your customer knows that your company provides good and quality translation service, no matter the country they choose to visit. They will always come back.

3) Professional accurate translation boosts the trust your customers have in your business

Research shows that, customers are unlikely to make their bookings on a website with a lot of translation errors. Websites that do not have accurate translation can look unprofessional. This makes customers question the quality of service that will be provided.

4) Make people feel comfortable

A lot of people are always scared when traveling to a foreign country. They are faced with potential anxiety when flying, getting their bearing in the new country and cultural clashes. Their worries can be heightened when language differences are added to the list. Tourism businesses that provides accurate translation for their clients will always have more clients than their counterparts who doesn’t. Customers want to feel a sense of familiarity and engagement with their service provider whenever they are traveling. Accurate translation will put customers at ease and make them feel comfortable at their new destination.

5) It is also important for the company

Accurate translation service will allow you to be able to communicate well with other companies who are overseas. Those companies can easily enter some business deal with you, since they find you capable of communicating in their own local language.

Linguist Point aims to bridge the linguistic gap between businesses, cultures and people across the UK and Beyond. We enable businesses to engage and communicate with global audience efficiently in more  than 100 languages. Contact us today and navigate in the international waters safely 020 8523 5791